Arvind Manohar Performance Copywriter & Creative Strategist | eCommerce Ads, Email & Funnels
Available for freelance & project work

Performance copy that helps eCommerce brands scale.

I help 7–9 figure brands improve paid ads, email, and landing pages with copy tied to measurable outcomes. Experience supporting high-spend Meta Ads teams managing $200K+/day in ad spend.

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Services

Execution + strategy. I don't just write — I help decide what to test and what to scale.

Paid Acquisition

Meta Ads YouTube Ads UGC Scripts VSL Scripts

Email & Lifecycle

Promo Sequences Welcome Flows Lifecycle Campaigns Broadcast Emails

Conversion Pages

Landing Pages Sales Pages Product Pages

Content & Authority

Social Media (Reels, LinkedIn) YouTube Scripts Website Copy

Long-Form

Webinar Funnels VSL Scripts

Strategy

Creative Strategy & Testing Offer & Message Refinement Funnel Optimization

How I work

  • Own the testing roadmap: angles, hooks, concepts, and priorities.
  • Scale what works: iterate on winners with structured variations.
  • Keep production tight: briefs + iteration instructions for editors/designers.
  • Use performance signals: CTR, engagement, conversion cues to guide creative.

Best fit for brands and teams who value testing, speed, and measurable outcomes.

Selected results

Highlights from recent work. Full examples and context are available in the portfolio.

50+ ads/week Short-form + VSL scripts for a 9-figure eCom brand
4.92% CTR Meta ad performance at scale (sample campaign set)
561% spike Jewelry sales lift during Black Friday vs baseline (client-reported)

Portfolio

A few example categories. View full portfolio →

Paid Ads (Meta / UGC / VSL)

Hooks, angles, scripts, and iterations built for testing and scale.

Email Sequences

Promos, welcome flows, lifecycle, and seasonal campaigns.

Landing & Sales Pages

Lead magnets, product pages, book-a-call, and offer pages.

About

I'm a freelance copywriter focused on performance marketing for eCommerce brands. I hold a BS in Finance, which helps me approach copy through the lens of metrics, trade-offs, and ROI.

I work best with teams who care about testing, iteration, and scaling what works.

Who I work with

  • Founder-led eCommerce brands (DTC)
  • Growth marketing teams and agencies
  • Brands running consistent paid traffic and email campaigns
  • Teams that want copy + strategy, not just "writing"

My approach

  • Data-driven: Every piece of copy is built with metrics in mind
  • Test-focused: Structured testing to find what works and scale it
  • Collaborative: Working closely with marketing teams and stakeholders
  • Results-oriented: Focus on outcomes that move the needle

Background

With a background in Finance, I bring a unique perspective to copywriting. I understand the numbers behind the words, which allows me to create copy that not only converts but also aligns with business objectives and ROI goals.

My experience includes supporting high-spend Meta Ads teams managing $200K+/day in ad spend, working with 7–9 figure eCommerce brands, and creating copy for paid ads, email sequences, and landing pages that drive measurable results.

Ready to work together?

Let's discuss how I can help improve your paid ads, email campaigns, and landing pages.

Get in Touch →